Operator Need for SON
The single greatest challenge for wireless operators today is keeping pace with the rapidly growing consumer demand for increased wireless broadband data rates. These challenges have been exacerbated by the growing mainstream adoption of smart phones and the desire for greater ‘cloud’ connectivity of laptops, tablets, and other mobile devices. Industry analysts, experts, equipment suppliers and operators are in agreement that mobile data consumption will undergo massive growth through 2016 and beyond. Per a recent report by Cisco, mobile data demand is expected to increase 13-fold between 2012 and 2017 and mobile-connected devices will exceed the number of people on earth by the end of 2013.
Operators are responding to this explosive growth by investing billions of dollars into building out 4G networks, evolving to heterogeneous networks, improving network utilization, adopting innovative solutions such as Opanga, establishing new service paradigms, and adopting Self Organizing Network (SON) solutions. SON is the technology space within the wireless industry which is requiring the greatest levels of innovations, spanning multiple domains, and which will provide the greatest value to operators.
As a pioneer within the SON space, Eden Rock Communications has developed the industry’s leading SON solutions. Eden Rock’s innovative SON solutions dramatically improve the performance of wireless networks and dynamically adapt wireless networks for optimal performance in response to changes in network load, channel conditions, UE trends, and infrastructure changes. It supports a high degree of customization by operators via a comprehensive SON scripting framework and through this added layer of network intelligence, the solution set provides substantial increases in network performance, improves end-user experience throughout the network, and improves the economics of new heterogeneous network deployment paradigms.